I'm not an agency.
I'm a problem solver.
You do better work.
Google doesn't know you exist.
I fix that.
I wasn't looking for this. I was looking at something else.
I wasn't trying to start a business. I was talking to contractors (plumbers, electricians, roofers) trying to get reliable referrals for real estate deals. What I noticed stopped me: the guy with 20 years of experience, a reputation in the neighborhood, and a truck full of loyal customers was invisible on Google. The less experienced guy with a halfway decent website was getting all the calls.
That didn't sit right. And it wasn't random — it was fixable. Wrong title tags. Missing GBP fields. No schema. Problems that had nothing to do with the quality of their work.
So I started digging into local SEO. The deeper I went, the bigger the gap got between what these contractors deserved and what they were getting. Somewhere in there, it stopped being an observation and became a business.
“The best ones were invisible online. That sparked something in me.”
I work with NWA contractors. That's it.
That problem exists everywhere. I chose to fix it in one place and fix it well.
I'm not for everyone. I'm specifically for contractors in Northwest Arkansas who are tired of losing jobs to less experienced people just because they show up higher in search.
Staying local means I know your market. I know which neighborhoods generate the most search volume for your trade. I know which keywords are actually worth ranking for in Bentonville versus Rogers versus Springdale. I know who your real competitors are, not just the ones who rank but the ones who are actively moving up.
Broad focus is how agencies stay busy. Narrow focus is how I stay useful.
That's why everything starts with a free audit. No pitch, no commitment, just an honest look at where you stand.
One market, deep knowledge
NWA is the only place I work. I’m not applying a template built for a different city. I know this market because I live and work in it.
One client type, no distractions
Home service trades only. Plumbers, electricians, HVAC, landscapers, roofers. The local SEO signals that matter for your business are different from a restaurant or a law firm. I stay focused on what actually works for trades.
You deal with one person
There’s no account manager, no junior strategist, no handoff. You work directly with me from the first audit to the monthly report.
I apply this to my own business first
Every strategy I recommend, I’ve tested on my own local presence. If it doesn’t work for me, I don’t sell it to you.
No jargon. No hand-off. No guessing.
Local SEO has a reputation for being opaque: vague monthly reports, mysterious strategies, results that are hard to attribute to anything specific. I work the opposite way.
If you've worked with an agency that couldn't explain what they were doing or why it would help, this is built for you.
Audit first, always
No guessing. A real look at where you stand before we do anything. You see what's broken, what's working, and what to fix.
Plain English, always
No marketing jargon. I explain every recommendation in terms that make sense for someone running a job site, not a marketing team. If I can't explain why something helps, I don't do it.
Direct access, always
My phone is always open. Text me any time, day or night. You get a real answer from the person who actually knows your account. Not a ticket number and a form response.
FAQ
Questions about me.
If something isn't answered here, text me. I actually respond.
The audit is free. The results are real.
In 90 seconds you'll know exactly where your local SEO stands: what's working, what's costing you visibility, and what to fix first. No email required to see the results. No pitch at the end.
I work with a small number of contractors at a time. That's what keeps the work good.
If you'd rather just talk first, call or text me directly. I'm a real person and I actually respond.
90 seconds. No email or credit card required.