Last updated: May 2026
Terms of Service
By using Local Search Ally — the website, the free audit tool, or the paid dashboard — you agree to these terms. Please read them. They're written plainly and shouldn't take long.
1. Who this is for
Local Search Ally is designed for home service contractors and small business owners who want to improve their visibility in Google local search. You must be 18 or older and operating a legitimate business to use this service.
2. The free audit
The free audit tool at localsearchally.com/audit is available to anyone, no account required. It analyzes publicly available information about your business — your Google Business Profile, website, citations, and reviews — and generates a report. Results are informational only.
3. Pro subscription
The Pro dashboard gives you access to additional tools: geo-grid rank tracking, review monitoring, citation scanning, AI visibility checks, on-page SEO analysis, and technical SEO checks.
- Monthly plan: $49/month, billed through PayPal. Cancel any time — no contracts.
- Annual plan: $432/year ($36/month). Early-adopter pricing locked for life while your subscription stays active.
- 14-day trial: PayPal authorization is collected upfront but nothing is charged until day 15.
- Cancellation: Cancel before your next billing date and you won't be charged again. Access continues through the period you've already paid for.
- Refunds: No refunds on past billing periods. If something isn't working right, email me and I'll make it right.
4. No ranking guarantees
I don't guarantee specific search rankings, Map Pack positions, or business results. Local search visibility depends on factors outside my control — Google's algorithm, your market competition, your review velocity, and your own business operations.
The tools surface data and surface problems. Acting on that data is up to you. Results will vary.
5. Your account
You're responsible for keeping your login credentials secure. If you suspect unauthorized access to your account, contact me immediately at chad@localsearchally.com.
One account per business. Don't share access credentials with people outside your organization.
6. Acceptable use
You agree not to:
- Use the service for any unlawful purpose.
- Attempt to reverse-engineer, scrape, or automate the platform without permission.
- Use the audit or dashboard tools to analyze competitors in bulk or in ways that strain the underlying APIs.
- Misrepresent your business information in the audit tool.
7. Third-party data
The audit and dashboard tools pull data from third-party sources — Google, DataForSEO, Anthropic, and others. That data reflects what those services return at the time of the scan. I can't guarantee its accuracy or completeness, and scan results may differ from what you see in your own Google Business Profile account or other tools.
8. Limitation of liability
Local Search Ally is provided “as is.” To the maximum extent permitted by law, Chad Smith and Local Search Ally are not liable for any indirect, incidental, or consequential damages arising from your use of the service — including lost revenue, lost rankings, or data loss.
In no event will liability exceed the amount you've paid for the service in the 30 days prior to the claim.
9. Changes to these terms
I may update these terms from time to time. If changes are material, I'll notify active subscribers by email. Continued use of the service after changes take effect means you accept the updated terms.
10. Governing law
These terms are governed by the laws of the State of Arkansas. Any disputes will be handled in Benton County, AR.
11. Contact
Chad Smith — Local Search Ally
Siloam Springs, AR
chad@localsearchally.com
(479) 380-8626