Terms and Conditions

01About Local Search Ally

Local Search Ally is an independently owned digital agency based in Northwest Arkansas.

When these Terms refer to “I,” “me,” or “my,” they refer to Chad, the owner of Local Search Ally.

02Acceptable Website Use

You may use this website for lawful purposes, including learning about Local Search Ally, reviewing information about services, and contacting me.

You may not use the website to:

• violate any applicable law or regulation;
• attempt to gain unauthorized access to the website, server, systems, or accounts;
• interfere with the security, availability, or normal operation of the website;
• introduce malware, malicious code, or other harmful material;
• submit fraudulent, deceptive, or intentionally harmful information;
• impersonate another person or business;
• use automated systems in a manner that unreasonably burdens or disrupts the website; or
• use website content in a way that infringes intellectual property or other legal rights.

I reserve the right to restrict or block access to the website when reasonably necessary to protect the website, my business, or other users from misuse or security threats.

03Intellectual Property

Unless otherwise stated, the original content and materials on this website are owned by Local Search Ally or used with permission.

This may include:

• written content;
• branding and logos;
• graphics and design elements;
• photographs;
• website layouts;
• methodology content; and
• other original materials.

You may view and use website content for ordinary personal or business informational purposes.

You may not reproduce, republish, distribute, sell, modify, or commercially exploit substantial portions of the website or its original content without permission, except as allowed by applicable law.

Third-party trademarks, logos, content, and other intellectual property remain the property of their respective owners.

04Informational Content

The information provided on this website is intended for general informational purposes.

Content about local SEO, websites, reviews, customer trust, search visibility, marketing, or related subjects is not a substitute for an evaluation of your specific business, website, market, or circumstances.

Digital marketing and website recommendations can depend on many factors. Information that is appropriate for one business may not be appropriate for another.

You should not treat general website content as a personalized recommendation unless I have specifically reviewed your situation and provided that recommendation to you.

05No Client Relationship From Website Use

Visiting this website, reading its content, submitting a contact form, sending an email, calling, or sending a text message does not by itself create a client relationship with Local Search Ally.

Reaching out starts a conversation. It does not obligate you to purchase a service, and it does not obligate Local Search Ally to accept an engagement.

A client relationship begins only when the applicable terms of an engagement have been agreed upon through a proposal, service agreement, scope of work, or other appropriate arrangement.

06Separate Client Agreements

These Terms govern use of the Local Search Ally website.

They do not establish the terms of professional services provided to a client.

Matters such as:

• project scope;
• deliverables;
• pricing;
• payment terms;
• timelines;
• revisions;
• client responsibilities;
• ownership of client deliverables;
• warranties relating to specific services;
• termination rights; and
• other project-specific obligations

are governed by the applicable proposal, service agreement, scope of work, or other client agreement.

If these website Terms conflict with a separate binding agreement concerning services provided by Local Search Ally, the separate client agreement controls with respect to those services.

07No Guaranteed Business Outcomes

Local Search Ally does not guarantee specific rankings, website traffic, leads, calls, messages, bookings, sales, revenue, return on investment, or customer decisions.

Search engines, customers, competitors, market conditions, third-party platforms, and other factors outside my control can affect business outcomes.

Website content describing goals, strategies, potential improvements, examples, or expected benefits should not be interpreted as a guarantee of a particular result.

The purpose of the work described on this website is to improve areas that can reasonably be influenced or controlled, not to guarantee downstream business outcomes.

08Testimonials and Examples

Testimonials and examples appearing on the website describe individual experiences or circumstances.

They are provided to give context about the work or client experience and should not be interpreted as a promise that another business will receive the same or similar results.

Individual outcomes can vary based on circumstances outside Local Search Ally's control.

09Third-Party Websites and Services

The website may contain links to, integrations with, or content provided by third-party websites or services.

These may include services such as Google Maps or other external platforms.

I do not control third-party websites or services and am not responsible for their content, availability, security, privacy practices, or terms.

Your use of a third-party service is governed by that provider's applicable policies and terms.

10Website Availability

I make reasonable efforts to maintain and operate the website, but I do not guarantee that it will always be available, uninterrupted, secure, or error-free.

The website or certain features may occasionally be unavailable because of:

• maintenance;
• technical problems;
• hosting or infrastructure issues;
• third-party service interruptions;
• security concerns; or
• circumstances outside my reasonable control.

I may modify, suspend, replace, or remove website content or functionality when reasonably necessary.

11Errors and Updates

I try to keep website information accurate and current, but errors, omissions, outdated information, or broken links may occasionally occur.

I may correct, update, or remove information when an issue is discovered.

Website content may also change as Local Search Ally's services, technology, business practices, or other circumstances change.

An obvious website error or outdated statement does not create a contractual obligation that would otherwise not exist.

12Limitation of Liability

To the fullest extent permitted by applicable law, Local Search Ally will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising solely from your use of, inability to use, or reliance on the public website or its general informational content.

This may include alleged losses involving business opportunities, revenue, profits, data, or other consequential losses.

Nothing in these Terms is intended to exclude or limit liability that cannot legally be excluded or limited under applicable law.

This limitation applies to use of the public website and does not replace any liability terms contained in a separate client agreement governing professional services.

13Indemnification

To the extent permitted by applicable law, you agree to be responsible for losses, claims, liabilities, or reasonable costs arising from your unlawful misuse of the website, your violation of these Terms, or your infringement of another person's rights through your use of the website.

This provision is intended to address misuse of the website and does not create additional obligations relating to services governed by a separate client agreement.

14Governing Law and Venue

These Terms are governed by the laws of the State of Arkansas, without regard to conflict-of-law principles.

To the extent a dispute concerning these website Terms may properly be subject to a contractual choice of venue, the dispute should be brought in an appropriate state or federal court serving the area where Local Search Ally is based.

Nothing in this section is intended to prevent either party from exercising rights that cannot legally be waived or restricted under applicable law.

15Changes to These Terms

I may update these Terms as the website, business practices, technology, or applicable requirements change.

When these Terms are updated, the revised version will be posted on this page and the “Last Updated” date will be changed.

Changes to these website Terms do not modify an existing client agreement unless that separate agreement is changed according to its own terms.

16Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.

17No Waiver

If I do not enforce a provision of these Terms in a particular situation, that does not mean I permanently waive the right to enforce that provision or another provision later.

18Entire Agreement Regarding Website Use

These Terms, together with the Privacy Policy and any other notices expressly incorporated into them, govern use of the public Local Search Ally website.

They do not replace separate agreements governing professional services.