Cookie Policy

01What Cookies Are

Cookies are small files or identifiers that websites and online services may store or access through your browser.

They can be used for purposes such as:

• operating website features;
• maintaining security;
• remembering privacy choices;
• measuring website usage; and
• supporting third-party services.

Similar technologies may perform related functions even when they are not technically cookies.

02How Local Search Ally Uses Cookies

The website may use cookies or similar technologies for three main purposes:

Necessary and Security Functions

Some technologies may be used to help operate, secure, and protect the website.

These may support functions such as:

• detecting malicious or abusive activity;
• maintaining website security;
• processing requests; and
• remembering privacy or consent preferences.

These technologies are used where reasonably necessary for website operation or security.

Analytics

I use analytics tools to understand how visitors find and use the website.

The website currently uses:

• Google Analytics 4; and
• Microsoft Clarity.

These services may use cookies or similar technologies to measure website activity.

Analytics information may include details such as:

• pages viewed;
• traffic sources;
• browser or device information;
• approximate location;
• clicks;
• scrolling;
• navigation patterns;
• session activity; and
• other website interactions.

I use this information to understand website performance, identify usability problems, and improve the website experience.

Analytics technologies should be used in accordance with the consent choices provided through the website where consent is required.

Third-Party Content

The Contact page includes an embedded Google Map.

When third-party content such as Google Maps loads, your browser may communicate directly with the third-party provider.

That provider may use cookies or similar technologies according to its own privacy practices, terms, and your browser or account settings.

03Google Analytics

The website uses Google Analytics 4, commonly called GA4.

Google Analytics may use cookies or similar identifiers to distinguish visitors and measure website activity.

The information provided through Google Analytics helps me understand:

• how visitors reach the website;
• which pages they view;
• how they interact with the site; and
• where the website experience may need improvement.

Google's handling of information is governed by its own privacy practices and applicable terms.

04Microsoft Clarity

The website uses Microsoft Clarity to better understand how visitors interact with website pages.

Clarity may use cookies or similar technologies to recognize browsers and associate website activity with a session.

Clarity may provide information about interactions such as:

• clicks;
• scrolling;
• navigation;
• page views; and
• session-based website activity.

I use this information to identify usability issues and understand how visitors interact with the website.

Microsoft's handling of information is governed by its own privacy practices and applicable terms.

05Google Maps

The Contact page includes an embedded Google Map.

When the map is loaded, Google may receive technical information such as:

• IP address;
• browser information;
• device information; and
• information associated with your interaction with the map.

Google may also use cookies or similar technologies according to its own privacy practices and your settings.

If the site's consent controls restrict non-essential third-party content, the map may not load until the applicable choice has been made.

06Advertising and Remarketing

Local Search Ally does not currently use advertising or remarketing technologies such as:

• Google Ads remarketing;
• Meta Pixel;
• LinkedIn Insight Tag;
• Microsoft Advertising tracking; or
• similar behavioral advertising tools.

If those practices change in the future, this Cookie Policy and the website's consent controls should be updated before those technologies are introduced.

07Your Cookie Choices

Where applicable, the website provides controls that allow you to manage non-essential cookies and similar technologies.

You may be able to:

• accept analytics cookies;
• decline analytics cookies;
• manage available cookie preferences; and
• change your preferences later.

A Cookie Preferences link should remain available in the website footer so you can reopen those controls.

You can also control or delete cookies through your browser settings.

Blocking or deleting certain technologies may affect some website features or third-party content.

08Third-Party Privacy Practices

Third-party services may process information according to their own privacy policies, terms, and retention practices.

Local Search Ally does not control how those providers independently handle information once it is processed through their services.

Current third-party services relevant to this Cookie Policy include:

• Google Analytics;
• Microsoft Clarity; and
• Google Maps.

For more information about how website information is handled more broadly, see the Privacy Policy.

09Changes to This Cookie Policy

I may update this Cookie Policy as website technologies, business practices, or applicable requirements change.

When the policy is updated, the revised version will be posted on this page and the “Last Updated” date will be changed.