One chain. Three links. I find the weak one.
A customer who needs your trade has to find you, trust what they see, and reach you. Drop one and the job goes to somebody else.
A job is lost at the weakest link.
You can rank first and still lose the call. I find the link that's costing you most and start there.
Each link, and what I check.
- Be Found
Can they find you?
Someone nearby searches for your trade. If you're not on the screen, whoever is gets the call.
- Google Business Profile category and service area
- Map results across the towns you actually serve
- Service pages that are indexed and match what people search
- Listings that agree with each other
- Be Trusted
Do they trust what they see?
They found you. They found three others too. What's on the screen is all they have to go on.
- Reviews: how many, how recent, and whether you answer them
- Photos of real jobs, not stock
- Hours, licence and insurance shown where people look
- How you read next to the contractors beside you
- Be Reachable
Can they reach you?
They've picked you. If nothing comes back fast, the next name is still sitting right there.
- Calls answered in business hours and after
- How long a form waits for a reply
- One tap to call from a phone
- What happens to a missed call
Three steps. The first one is yours.
- Yours
Request an inspection
Tell me your trade, your towns, and the kind of work you want more of.
- Mine
I look first
Before we talk, I check all three links and compare you with your closest competitors.
- Both
We pick the first fix
I show you the weakest link and what I'd do about it. If I'm not the right fit, I'll tell you that, too.
Need a new website? You'll own it.
Sometimes the site is the problem. When your inspection says yours is, I build a new one from scratch. It’s a one-time price, and it’s yours outright. If you ever stop working with me, the site stays with you.
It’s built from day one to be found, to show people why to pick you, and to make calling you easy. It takes one to two weeks, depending on how quickly I get your information and photos.
If you want, I’ll host it and keep your details current for a small monthly fee. You don’t have to.
“He completely rebuilt our website, and the difference has been incredible.”
How pricing works.
Each link in the chain has its own price, because each is different work. I set the exact number at your inspection, based on what I find: how crowded your trade is here, how much needs fixing, and what your trade needs most.
There’s a one-time setup fee. Your monthly doesn’t start until setup is done.
No contracts, ever. If you don’t think you’re getting the right results, you can walk.
What to expect, and when.
- First 30 days
I write down your numbers before I change anything, then fix what's broken. Don't expect more calls yet.
- Days 31 to 60
The work on your weakest link. This is where Google usually starts showing you to more people. Calls may not move yet, and that's normal.
- Days 61 to 90
The first honest read: where you stand on the map for the searches you care about, and whether a call trend is starting to show.
- Months 4 to 6
This should be clearly working. If it isn't, I'll tell you so instead of sending you another report.
Being found, looking credible when they land, being easy to reach.
Answering the phone, calling back, showing up, quoting fair.
Every report shows both sides, so neither of us has to guess which one broke.
When you should fire me.
No contract means you can leave any time. Here’s when you should:
- 30 days inYou don't have a written list of your starting numbers.
- 90 days inYour map position hasn't moved on a single search I'm tracking, and I can't tell you why.
- Any monthI send a report full of numbers that don't connect to your phone.
- Any timeI blame your team without showing you the data.
- Six months inThe trend isn't clearly up and I don't have a real answer.
What contractors ask first.
I get most of my work from referrals. Is this for me?
Maybe not, and I'll tell you if it isn't. Some trades run on builder relationships or repeat commercial work, and search barely matters to them. The inspection shows that pretty quickly.
Do you work with my trade?
Probably, if nobody else in your trade here has taken the spot. I work with one company per trade in Northwest Arkansas.
Where do you work?
All over Northwest Arkansas: Bentonville, Rogers, Springdale, Fayetteville, Siloam Springs, Bella Vista, and the towns in between. I'm based in Siloam Springs.
Find out which link is costing you jobs.
One company per trade. No competing contractor in your market.