Privacy Policy

01Information You Provide

You may choose to provide personal information when you contact Local Search Ally.

The contact form may collect:

• your name;
• business name;
• email address;
• phone number, if you choose to provide it;
• preferred contact method, if selected; and
• information you include in your message.

You may also provide information when you contact me directly by phone, text, or email using the contact information provided on the website.

Please avoid sending sensitive personal information through the contact form unless it is necessary for your inquiry.

02How Contact Form Information Is Processed

The Local Search Ally website is hosted through Vercel.

When you submit the contact form, the information you provide is transmitted through Resend so that your inquiry can be delivered to me by email.

The website does not maintain a separate database of contact-form submissions.

Business email is hosted through Zoho. Information from your inquiry may therefore be retained within my business email account as part of the resulting correspondence.

03How I Use Information You Provide

I may use information you provide to:

• review and respond to your inquiry;
• understand the situation or service you are contacting me about;
• communicate with you by email, phone, or text when appropriate;
• follow up on a conversation or request;
• provide services if you later become a client;
• maintain reasonable business records;
• protect the website and my business from fraud, abuse, or security threats; and
• comply with applicable legal obligations.

Submitting an inquiry does not automatically subscribe you to marketing emails or marketing text messages.

I do not currently operate an email newsletter or automatically enroll website visitors or prospective clients in promotional messaging.

04Information Collected Automatically

When you visit the website, certain technical information may be collected automatically by the website, hosting infrastructure, analytics services, or embedded third-party services.

Depending on the service and your browser or consent settings, this information may include:

• IP address;
• browser and device information;
• operating system;
• pages viewed;
• approximate geographic information derived from an IP address;
• referring website or source;
• dates and times of visits;
• interactions with website pages; and
• other technical or diagnostic information.

This information is used primarily to operate, secure, understand, and improve the website.

05Website Analytics

I use analytics services to understand how visitors find and use the website.

Google Analytics

The website uses Google Analytics 4, commonly called GA4.

Google Analytics may collect information about website visits, such as pages viewed, traffic sources, device or browser information, approximate location, and interactions with the site.

Google Analytics may use cookies and similar technologies to distinguish visitors and measure website activity.

I use this information to better understand how the website is being used and where the website experience may need improvement.

Microsoft Clarity

The website uses Microsoft Clarity to better understand how visitors interact with pages.

Clarity may collect information about interactions such as page views, clicks, scrolling, navigation patterns, and other website activity.

Clarity can also provide session-based insights that help identify usability problems.

Microsoft Clarity may use cookies or similar technologies to recognize browsers and associate website interactions.

Google Search Console

I use Google Search Console to understand how the website appears and performs in Google Search.

Search Console provides information such as search queries, impressions, clicks, indexing information, and other search-performance data.

It is used for website and search-performance analysis rather than as a contact-form or customer database.

06Cookies and Similar Technologies

Cookies are small files or identifiers that websites and online services may store or access through your browser.

The Local Search Ally website may use cookies or similar technologies for purposes such as:

• website operation and security;
• analytics;
• remembering applicable privacy or consent choices; and
• supporting third-party website features.

Google Analytics and Microsoft Clarity may use analytics cookies or similar technologies.

Local Search Ally does not currently use advertising or remarketing cookies for services such as Google Ads, Meta advertising, LinkedIn advertising, or similar behavioral advertising programs.

Where consent is required by applicable law, non-essential cookies and analytics technologies should be used in accordance with the consent choices provided through the website.

You can also control or delete cookies through your browser settings. Blocking certain cookies may affect the operation or availability of some website features.

07Google Maps

The Contact page includes an embedded Google Map.

When the map loads, your browser may communicate directly with Google. Google may receive technical information such as your IP address, browser information, device information, or information associated with your interaction with the map.

Google may also use cookies or similar technologies according to its own privacy practices and your Google or browser settings.

Your use of the embedded map is also subject to Google's applicable privacy policies and terms.

08Hosting, Security, and Spam Protection

The website is hosted through Vercel.

Vercel may process technical information necessary to deliver, maintain, monitor, and secure the website. This may include request information, IP addresses, device or browser information, and server or security logs.

Vercel infrastructure is also used as part of the website's spam and abuse protection.

I may use technical information when reasonably necessary to detect malicious activity, prevent abuse, troubleshoot problems, or protect the website and its visitors.

09Service Providers

I use third-party service providers to operate the website and communicate with visitors.

Current providers include:

• Vercel for website hosting, infrastructure, and related security functions;
• Resend for processing and delivering contact-form messages;
• Zoho for business email;
• Google for Google Analytics, Google Search Console, and Google Maps; and
• Microsoft for Microsoft Clarity.

These providers may process information on my behalf or receive information when you interact with services they provide.

Their handling of information may also be governed by their own privacy policies, terms, security practices, and legal obligations.

10Google Business Profile Data

This section applies only to clients who choose to connect a Google Business Profile so I can work on it for them. Website visitors are never asked to connect a Google account.

How the Connection Works

A Google Business Profile is connected through Google’s own sign-in screen, using a Google account that owns or manages the listing. The connection uses Google OAuth 2.0 and requests:

• basic Google account information, such as name and email address, to identify the connected account; and
• Google’s Business Profile management permission (business.manage).

Information I Access

Through that connection, I may access:

• business name, address, phone number, website, hours, categories, and description;
• posts published to the profile;
• customer reviews and the replies to them; and
• profile performance information, such as how often the profile is viewed and how customers interact with it.

How I Use It

I use this information only to provide the Google Business Profile work a client has asked me for, such as reviewing the profile, tracking reviews and performance over time, and making recommendations.

With the client’s authorization, I may also use the connection to make changes on the client’s behalf, such as updating hours, categories, or the business description, publishing or removing posts, and replying to reviews. I do not make changes to a connected profile that the client has not authorized.

What I Do Not Do

• I do not sell information received from Google.
• I do not use it for advertising.
• I do not transfer it to others, except to the service providers needed to store it and operate the tools described here, or when required by law.
• I do not use it to train artificial intelligence or machine learning models.

Storage and Retention

Connection credentials and the profile information described above are stored in a database hosted by Supabase, with access limited to me.

A client can end the connection at any time by asking me to disconnect it or by removing Local Search Ally’s access at myaccount.google.com/permissions. Disconnecting deletes the stored connection credentials and stops further access.

Review and performance information collected before disconnection is deleted within 30 days of a client’s request or the end of the client relationship, unless a longer period is required by law.

Google API Services User Data Policy

Local Search Ally’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

11How Information Is Shared

I do not sell or rent personal information.

I also do not provide lead or contact information to other businesses for their own marketing purposes.

Information may be disclosed to service providers when reasonably necessary to operate the website, deliver communications, analyze website use, maintain security, or provide other services described in this policy.

Information may also be disclosed when reasonably necessary to:

• comply with applicable law, regulation, court order, or legal process;
• protect my legal rights or the rights or safety of others;
• investigate suspected fraud, abuse, or security incidents; or
• resolve a dispute or enforce an applicable agreement.

If an inquiry later becomes a client relationship, information may also be handled as reasonably necessary to provide and administer the agreed services.

12Data Retention

I do not intend to keep personal information longer than reasonably necessary for the purpose for which it was collected.

For general inquiries that do not become client relationships, I intend to retain relevant correspondence for up to 24 months after the last meaningful communication, unless a longer period is reasonably necessary for a legal obligation, security matter, dispute, or legitimate business recordkeeping purpose.

If an inquiry becomes part of a client relationship, relevant communications and records may be retained for as long as reasonably necessary to provide the services, maintain appropriate business records, satisfy tax or legal requirements, or resolve disputes.

Third-party providers may maintain technical logs, analytics information, email records, or other information according to their own retention practices and the settings available within those services.

13Data Security

I take reasonable steps to protect information handled through the website and my business systems.

Those steps may include the security measures provided by my hosting, email, and technology service providers, as well as reasonable access controls and business practices.

No website, email system, network, or method of electronic transmission can be guaranteed to be completely secure.

For that reason, I cannot guarantee the absolute security of information transmitted to or stored through the website or related services.

14Your Privacy Choices and Requests

You may contact me if you want to ask about personal information you have provided to Local Search Ally.

Depending on the circumstances and applicable law, you may request that I:

• provide information about personal information I maintain about you;
• correct inaccurate information;
• delete information that is no longer reasonably necessary; or
• explain how your information has been used or disclosed.

Some information may need to be retained when required by law or when reasonably necessary for legitimate purposes such as recordkeeping, fraud prevention, security, resolving disputes, or enforcing agreements.

Additional privacy rights may apply depending on where you live and whether a particular privacy law applies to Local Search Ally.

I will address applicable privacy requests as required by law.

15Children’s Privacy

The Local Search Ally website is intended for businesses and adults seeking information about business services.

It is not directed to children under 13, and I do not knowingly seek to collect personal information from children under 13 through the website.

If I become aware that personal information from a child under 13 has been provided through the website without appropriate authorization, I will take reasonable steps to address the information as appropriate.

16Third-Party Websites

The website may contain links to websites or services operated by third parties.

I do not control the privacy, security, content, or practices of those third-party websites.

If you follow a link to another website or interact with a third-party service, you should review that provider's privacy policy and terms to understand how it handles your information.

17Changes to This Privacy Policy

I may update this Privacy Policy as the website, technology, business practices, or applicable requirements change.

When the policy is updated, the revised version will be posted on this page and the “Last Updated” date will be changed.

If a change materially affects how personal information is handled, I may provide additional notice when appropriate.