Google Business Profile
Your GBP is the first thing customers see. Make it count.
Your Google Business Profile is the single most visible local asset you own. Most are half-finished, outdated, or missing critical categories. I dial in every section and keep it maintained so Google knows you're active.
90 seconds. No email or credit card required.
What's included
Here's exactly what's in Google Business Profile.
Your GBP is the single most visible local asset you own. If it's half-finished, you're leaving Map Pack positions on the table. I dial in every section and keep it maintained so Google knows you're active.
Setup & Claim
Profile claim & verification
If your GBP is unclaimed, outdated, or managed by a previous agency, I handle the recovery process with Google. Postcard verifications, phone verifications, video verifications -- whatever your situation requires.
Category selection strategy
Your primary and secondary categories determine which searches you show up for. I select the exact combination that matches your trade and service offerings, including niche categories most contractors miss.
Service menu setup
The Services section is where Google looks to match your business with specific searches. I list every service you offer with accurate pricing signals and descriptions so Google can surface you for the right queries.
Business hours & attributes
Regular hours, holiday hours, special hours for peak seasons. Attributes like "emergency service," "free estimate," "24/7 availability." These are small signals, but Google uses them to match you with high-intent searches.
Content & Media
Photo optimization
I upload a rotating library of high-quality photos: work photos, team photos, exterior shots, branded vehicles. Profiles with regular photo updates see significantly more engagement signals than static ones.
Google Posts creation
Weekly posts featuring seasonal services, special offers, before-and-after projects, and community involvement. Google Posts directly influence the "active" signal and appear prominently in your profile.
Q&A management
I monitor every question posted to your GBP and respond within 24 hours. Competitors sometimes post questions designed to redirect customers, and I handle those without you ever seeing them.
Product & service listings
Your GBP can list specific products or services with pricing. For contractors, this means listing common jobs with price ranges so searchers self-qualify before calling. Less time wasted on bad leads.
Optimization
Description with local keywords
Your GBP description is prime real estate for local search relevance. I write a concise, keyword-rich description that tells Google and searchers exactly who you serve and where, without keyword-stuffing.
Messaging & booking setup
I enable Google Messaging if it fits your workflow and configure the booking button to link to your scheduling system or phone number. Every additional conversion path increases the chance of a call.
GBP website optimization
The auto-generated GBP website is often the first page Google associates with your business. I make sure the title, description, content, and structure all reinforce your local SEO signals.
Special hours & events
Holiday schedules, severe weather hours, summer spike hours. Keeping your hours accurate prevents the "said you were open but you weren't" frustration that kills reviews and signals unreliability to Google.
Management
Weekly post schedule
Consistent posting is the strongest "active engagement" signal Google uses. I maintain a rotating content calendar: seasonal services, project highlights, tips, customer features. Your profile never goes dark.
Review response management
Every review gets a response within 48 hours. Positive reviews reinforce customer loyalty. Negative reviews show future customers you handle problems professionally. I draft every response in your voice.
Insight monitoring & reporting
Search queries, call volume, direction requests, photo views -- GBP Insights tells you exactly how customers find you. I review the data monthly and adjust strategy based on what's trending up or down.
Edit & suggestion review
Google occasionally edits GBP data based on user suggestions or automated updates. Most contractors don't notice until their hours change or their phone number disappears. I catch and revert every unauthorized edit.
Strategy
Competitor GBP analysis
I audit the GBPs of every contractor ranking above you. Categories, posting frequency, photo count, review velocity, response rate, service menu completeness. The gap between you and the top spot is a specific, fixable list.
Ranking improvement plan
Your GBP ranking depends on proximity, relevance, prominence -- in that order. I identify which factor is holding you back and build a plan that targets it directly. No generic SEO advice, just the specific fix.
Cross-listing consistency
Your GBP data must match your website, your citations, and your directory listings. I audit all three and flag every inconsistency. Google's cross-reference algorithm catches mismatches and penalizes the profile that has them.
Monthly performance report
What moved, what didn't, what competitors changed, what I adjusted. One page, plain English. You know exactly what your GBP is doing without logging into anything.
Who needs this
Every trade depends on a complete GBP.
Your Google profile is the first thing customers see, no matter what trade you're in. If it's incomplete, you're leaving Map Pack positions on the table.
Don't see your trade? I'm open to working with all home service contractors. Call or text (479) 380-8626.
Three ways to work with me.
Pick the level of involvement that fits where you are.
- Do it yourself with the right tools.
- Work with me on strategy.
- Hand it off completely.
Do it yourself.
You know your business better than anyone. DIY Pro gives you the audit results, the tools, and a clear priority-ordered checklist. Then it gets out of your way.
One job pays for a whole year.
Full audit report
Every section of your local SEO scored and explained: your Google profile, reviews, directory listings, on-page, technical, competitors, and AI visibility.
Rank tracking
See exactly where you stand in the Map Pack across your entire service area, every trade and neighborhood that matters.
Google profile monitoring
Catch Google Business Profile issues before they cost you rankings: unclaimed edits, missing categories, flagged photos, and more.
Directory listing management
Find and fix your name, address, and phone number across top directories. One wrong address is enough to suppress your entire local presence.
Review monitoring
Track volume, velocity, response rate, and recency: the four signals Google uses to gauge your reputation.
Monthly re-audit
Your local SEO shifts as you make fixes and competitors move. A fresh audit every month keeps your checklist current.
Done with you.
You or your team handle the execution. I handle the strategy. Every month I review your results and tell you exactly what to do next and why.
Strategy and coaching — you execute.
Monthly strategy call
60 minutes, your agenda. Go through your results, talk through what moved, and build your action plan for the next 30 days.
Direct access
Questions come up. Email me directly between calls and get a straight answer, not a form response, not a ticket.
Custom action plan
Your competitors, your service area, your trade. Built around what's actually working in NWA right now, not a template.
Accountability
Knowing what to fix is one thing. Knowing what order it compounds is what actually moves rankings. I tell you exactly what to tackle.
Everything in DIY Pro
Full dashboard, rank tracking, directory listing management, Google profile monitoring, and review monitoring, all included.
Done for you.
Hand over the keys. While you're out on jobs, I'm making sure your next customer can find you. Your job is to answer the phone. I'll make sure it rings.
No contracts. Cancel anytime.
Google Business Profile
Categories, services, attributes, description, photos, Q&A, and posting: everything Google uses to decide if you deserve a Map Pack spot.
Directory listings
I build your presence on the top directories and fix every inconsistency. One wrong address on one site can suppress your rankings.
Website local SEO
Title tags, meta descriptions, structured data, and consistent name/address/phone across your entire site.
Map Pack strategy
I study the contractors above you, identify the gaps, and close them. Ongoing strategic work, not a one-time fix.
Monthly maintenance
Google updates. Competitors make moves. I keep your local SEO current so your rankings don't slip after month one.
Plain-English report
Every month: what changed, what I did, what's next. No dashboards to log into, no jargon to decode.
The plan
Here's exactly what happens next.
Three steps. Then your phone starts ringing with people who are ready to hire.
Run your free audit.
Enter your business name and trade. In 90 seconds you'll see exactly where you stand: your Google Business Profile, your Map Pack position, your reviews, and the specific gaps costing you visibility.
Get a custom action plan.
The audit pulls real data from your Google listing, Map Pack position, citations, and reviews, then generates a prioritized action plan: what to fix, in what order, and why each item affects your ranking.
Start booking more jobs.
Once the fixes are in place, you start showing up when people in your area search for your trade. Pick how to get there: done-for-you, or work through it yourself with the DIY dashboard.
90 seconds. No email or credit card required.
FAQ
What contractors ask about GBP.
Start here.
Start with the audit. It'll make the decision obvious.
The free audit shows you exactly what's costing you visibility in local search. Once you see the list of fixes -- and how many there are -- you'll know exactly how much help you want. No pressure, no pitch. Just your results.
90 seconds. No email or credit card required.