Websites
A website that shows up on Google and gets you calls. No templates.
Most contractor websites look good. They just don't rank. I build sites that do both. Fast, mobile-first, local-SEO-optimized, and designed to turn visitors into phone calls.
90 seconds. No email or credit card required.
What's included
Here's exactly what's in Websites.
These are not template flips. Every site is built from scratch for a single contractor: your trade, your service area, your phone number. Nothing generic.
Strategy & Planning
Site architecture planning
I map out exactly which pages your site needs based on what Google expects a local contractor site to have. Service pages, location pages, about, contact, gallery, blog -- every page has a purpose and a ranking target.
Local SEO keyword map
Before I write a line of code, I assign primary and secondary keywords to every page. No guessing, no "we'll figure it out later." Each page is built to rank for a specific set of searches from day one.
Content outline
I write a detailed brief for every page: what problem it solves for the visitor, what action they should take, and what Google needs to see to trust it as the best result. You review and approve before I build.
Conversion path design
The site should make one thing easy: calling you. I design every page to reduce friction between arrival and action -- phone number placement, form positioning, CTA hierarchy, mobile tap targets.
Design
Custom contractor-focused design
No templates. Your site looks like a contractor's site because it's built specifically for a contractor. Clean, industrial aesthetic with your work and your crew as the visual centerpiece.
Mobile-first responsive
70% of local search happens on a phone. I design mobile first and scale up. Tap targets, menu navigation, contact buttons, load order -- everything built for the thumb-scrolling homeowner on a job site.
Service page templates
Each service you offer gets its own dedicated page with consistent structure: problem statement, what's included, pricing signal, gallery, and a trade-specific CTA. No generic "Our Services" page that tries to cover everything.
Portfolio & gallery layout
Before-and-after photos are your most persuasive asset. I build a gallery layout that puts your best work front and center, organized by project type, with location tagging for local SEO.
Build & Development
Fast-loading performance
Target: under 2 seconds on mobile LTE. I compress images, minimize JavaScript, use modern formats, and configure caching. Google's page experience update penalizes slow contractor sites directly in local rankings.
Schema markup integration
LocalBusiness, Service, FAQ, Review, BreadcrumbList, and Product schemas hardcoded into every relevant page. Structured data is how Google knows your site is a contractor site, not just a generic website.
Contact form with call tracking
Forms feed directly to your email and CRM with source tracking. I know whether a lead came from Google Maps, a specific service page, or a blog post -- and you will too.
Google Maps embed & area coverage
Interactive map showing your exact service area with neighborhood labels. Helps visitors confirm you serve their area and signals geographic relevance to Google simultaneously.
Review widget integration
Live Google Reviews pulled directly onto your site via the Google Places API. Auto-updating, no manual management. Fresh reviews on your site signal recency to both visitors and crawlers.
Content
Service pages
Dedicated pages for every service you offer, each targeting a specific set of search terms. "AC Repair Bentonville" gets its own page. "Furnace Installation Rogers" gets its own. Each one competes independently.
About & credibility pages
Your story, your licensing, your insurance, your certifications, your crew. The about page is often the highest-converting page on a contractor site because it answers the trust question before the call.
Location landing pages
If you serve multiple cities, each one gets its own page with neighborhood-specific content and local references. These pages are the backbone of multi-city Map Pack strategy.
CTA optimization
Phone number placement, button copy, sticky mobile CTAs, form field minimization. Every element that separates a visitor from a phone call gets tested and refined. The goal is one thing: make the phone ring.
Post-Launch
Performance monitoring
I monitor uptime, load speed, and Core Web Vitals after launch. If a Google update or a plugin change degrades performance, I catch it before it affects your rankings.
Security & updates
CMS updates, plugin patches, SSL renewal, backup verification. The site stays current so you never get hit with a vulnerability exploit or a "This site is not secure" browser warning.
Content updates
Add new service pages, update pricing, swap photos, add blog posts. You tell me what changed and I update the site. No CMS login required on your end.
Monthly analytics report
Traffic, rankings, calls, form submissions, and keyword movement. One page, plain language, no dashboards. The answer to "Is the site working?" arrives in your email every month.
Who needs this
Every contractor needs a site that ranks.
Your trade determines what the site needs to say -- but the fundamentals are the same. A site that loads fast, tells Google what you do and where, and makes it easy to call you.
Don't see your trade? I'm open to working with all home service contractors. Call or text (479) 380-8626.
Three ways to work with me.
Pick the level of involvement that fits where you are.
- Do it yourself with the right tools.
- Work with me on strategy.
- Hand it off completely.
Do it yourself.
You know your business better than anyone. DIY Pro gives you the audit results, the tools, and a clear priority-ordered checklist. Then it gets out of your way.
One job pays for a whole year.
Full audit report
Every section of your local SEO scored and explained: your Google profile, reviews, directory listings, on-page, technical, competitors, and AI visibility.
Rank tracking
See exactly where you stand in the Map Pack across your entire service area, every trade and neighborhood that matters.
Google profile monitoring
Catch Google Business Profile issues before they cost you rankings: unclaimed edits, missing categories, flagged photos, and more.
Directory listing management
Find and fix your name, address, and phone number across top directories. One wrong address is enough to suppress your entire local presence.
Review monitoring
Track volume, velocity, response rate, and recency: the four signals Google uses to gauge your reputation.
Monthly re-audit
Your local SEO shifts as you make fixes and competitors move. A fresh audit every month keeps your checklist current.
Done with you.
You or your team handle the execution. I handle the strategy. Every month I review your results and tell you exactly what to do next and why.
Strategy and coaching — you execute.
Monthly strategy call
60 minutes, your agenda. Go through your results, talk through what moved, and build your action plan for the next 30 days.
Direct access
Questions come up. Email me directly between calls and get a straight answer, not a form response, not a ticket.
Custom action plan
Your competitors, your service area, your trade. Built around what's actually working in NWA right now, not a template.
Accountability
Knowing what to fix is one thing. Knowing what order it compounds is what actually moves rankings. I tell you exactly what to tackle.
Everything in DIY Pro
Full dashboard, rank tracking, directory listing management, Google profile monitoring, and review monitoring, all included.
Done for you.
Hand over the keys. While you're out on jobs, I'm making sure your next customer can find you. Your job is to answer the phone. I'll make sure it rings.
No contracts. Cancel anytime.
Google Business Profile
Categories, services, attributes, description, photos, Q&A, and posting: everything Google uses to decide if you deserve a Map Pack spot.
Directory listings
I build your presence on the top directories and fix every inconsistency. One wrong address on one site can suppress your rankings.
Website local SEO
Title tags, meta descriptions, structured data, and consistent name/address/phone across your entire site.
Map Pack strategy
I study the contractors above you, identify the gaps, and close them. Ongoing strategic work, not a one-time fix.
Monthly maintenance
Google updates. Competitors make moves. I keep your local SEO current so your rankings don't slip after month one.
Plain-English report
Every month: what changed, what I did, what's next. No dashboards to log into, no jargon to decode.
The plan
Here's exactly what happens next.
Three steps. Then your phone starts ringing with people who are ready to hire.
Run your free audit.
Enter your business name and trade. In 90 seconds you'll see exactly where you stand: your Google Business Profile, your Map Pack position, your reviews, and the specific gaps costing you visibility.
Get a custom action plan.
The audit pulls real data from your Google listing, Map Pack position, citations, and reviews, then generates a prioritized action plan: what to fix, in what order, and why each item affects your ranking.
Start booking more jobs.
Once the fixes are in place, you start showing up when people in your area search for your trade. Pick how to get there: done-for-you, or work through it yourself with the DIY dashboard.
90 seconds. No email or credit card required.
FAQ
What contractors ask about websites.
Start here.
Start with the audit. It'll make the decision obvious.
The free audit shows you exactly what's costing you visibility in local search. Once you see the list of fixes -- and how many there are -- you'll know exactly how much help you want. No pressure, no pitch. Just your results.
90 seconds. No email or credit card required.