Resources
Free guides and tools for NWA contractors
Everything here is free. No email required, no upsell. If something helps you show up higher on Google, I want you to have it.
Guides & checklists
Written specifically for home service trades in Northwest Arkansas.
Google Business Profile Setup Checklist
The exact steps to claim, verify, and optimize your GBP listing. Most contractors skip half of these — that's why they're invisible.
How to Get More Google Reviews
A practical system for asking, following up, and responding to reviews. Works for plumbers, roofers, HVAC techs — any trade.
NWA Contractor Directory Guide
Which directories actually matter for local SEO in Northwest Arkansas, how to audit your NAP consistency, and what to fix first.
Local SEO for Contractors — Full Overview
Everything that affects your Google Maps ranking in one place. Start here if you're not sure where the problem is.
Free tools
Tools I actually use and recommend. All free or free-to-start.
Free Local SEO Audit
I built this myself. Enter your business name and it checks your GBP, reviews, citations, website, and where you rank across your service area — all in one shot.
Google Business Profile
The free listing that puts you on Google Maps. If you haven't claimed it yet, this is the first thing to do.
Google Search Console
Free data from Google on what searches are bringing people to your site, how many clicks you're getting, and which pages rank.
PageSpeed Insights
Google's free tool for testing how fast your website loads on mobile. Slow sites rank lower. Takes 30 seconds to check.
Citation Checker
Enter your business name and city. I'll check Yelp, BBB, Angi, HomeAdvisor, and four more directories to see where you're listed and where you're missing.
Google Maps Rank Checker
Enter a keyword and your city. I'll pull the live Google Maps results and tell you exactly where your business lands — no account, no signup.
Pro dashboard tools
$49/month after a 14-day free trial. Everything you need to track, diagnose, and improve your local SEO without hiring an agency.
Full 8-Module SEO Audit
GBP health, reviews, citations, technical SEO, on-page SEO, competitors, geo-grid rank map, and AI visibility — all scored and prioritized in one report. Refreshed every month.
Geo-Grid Rank Map
A 5×5 grid showing exactly where you rank across your service area — not just at your address. See the dead zones where customers are searching and you're not showing up.
GBP Monitoring
Google lets anyone suggest edits to your profile. This catches unclaimed changes, flagged photos, missing info, and category drift before they quietly drop your rankings.
Citation Management
Tracks your name, address, and phone across 8+ major directories. Flags inconsistencies and duplicates — the kind of NAP errors that tell Google it can't trust your listing.
Review Monitoring
Volume, velocity, response rate, and recency — the four signals Google weighs when deciding how visible your business should be. Updated monthly so you always know where you stand.
Competitor Tracking
The top 3 businesses ranked above you for your key searches — their review counts, ratings, and how they compare to you. Know exactly what you're up against and by how much.
Want someone to look at your specific situation?
Run the free audit and I'll review it personally. Takes five minutes and you'll know exactly where the gaps are.