Local SEO
Rank in the Map Pack when it matters most. I make that happen.
Local SEO for NWA contractors means one thing: showing up when a homeowner searches for exactly what you do. I handle GBP optimization, citations, on-page SEO, and monitoring. Everything that moves your ranking every day.
90 seconds. No email or credit card required.
What's included
Here's exactly what's in Local SEO.
Every item below is a thing I can point to and say "done." No filler, no "we'll figure it out" line items.
Audit & Analysis
Full site SEO audit
Every indexed page scored against 40+ local signals: title tags, meta descriptions, headings, schema, load time, mobile rendering, and crawl errors. You get the full list, not a summary.
Competitor gap analysis
I pull the top 5 contractors in your Map Pack and map every signal they have that you don't: categories, reviews, citations, backlinks, content. That list becomes your plan.
Keyword opportunity research
High-intent phrases NWA homeowners actually type: "water heater leaking emergency," "Fayetteville HVAC tune-up," "roofing contractor Siloam Springs." Not guesses -- real Search Console and keyword data.
Technical SEO scan
Core Web Vitals, mobile-first rendering, JavaScript issues, crawl budget, XML sitemap health. Google's getting stricter about page experience for local rankings, and I catch the stuff that'll quietly hold you back.
On-Page SEO
Title tags & meta descriptions
Trade-specific, location-targeted, and written to earn the click, not just rank. Every service page gets its own unique title that tells Google exactly what you do and where.
Schema markup
LocalBusiness, Service, FAQ, BreadcrumbList, Review -- whichever types fit your trade and service area. I structure the data so Google can surface you in rich results and AI Overviews.
Content gap analysis
I cross-reference your pages against what Google expects a contractor site to have. Missing service pages, thin location pages, outdated pricing -- every gap gets flagged, prioritized, and assigned.
Internal linking architecture
Service pages should feed your GBP, your GBP should feed your reviews, and your blog should feed everything. I map the connections so link equity flows where it matters most for Maps ranking.
Local Citations
Tier 1 citation builds
The 8 directories Google cross-references most: Yelp, Bing, Apple Maps, Facebook, Nextdoor, Angi, HomeAdvisor, and the BBB. Missing from any of these creates a trust gap Google notices.
NAP consistency audit
One wrong street abbreviation or phone format on a single directory can suppress your entire local presence. I scan every directory and flag every inconsistency -- including the ones the Mississippi Lime bug introduced.
Citation cleanup & removal
Duplicate listings, old addresses, expired LLC names. Google sees conflicting data as a signal that your business info is unreliable. I find and fix or remove every conflict.
Industry-specific directories
HVAC contractors belong on the ACCA and NATE directories. Roofers belong on GAF and Owens Corning. Plumbers belong on the PHCC. These niche citations carry disproportionate weight for trade-specific Map Packs.
Rank Tracking & Monitoring
Map Pack position tracking
Daily position tracking for every keyword that matters, broken down by ZIP code and neighborhood. NWA's Map Pack varies significantly between Bentonville and Fayetteville, and I track both.
Competitor movement alerts
When a competitor changes their GBP categories, runs Google Ads, or gains a burst of reviews, you'll know. I flag ranking shifts caused by competitor moves, not random Google fluctuations.
Monthly rank report
Plain English. No dashboard to log into. Every month I send you a summary of what moved, why it moved, and what the next priority is. The whole thing takes 3 minutes to read.
Share of Local Voice tracking
Of the top 3 Map Pack results in your area, how many do you appear in? This number is the real measure of local visibility, and it's the metric I push on above all else.
Google Business Profile
Category & service optimization
Most contractor GBPs are missing primary or secondary categories. The difference between ranking for "HVAC repair" and "furnace installation" often comes down to whether the category is selected. I get every one right.
Photo & post management
GBPs with regular posts rank higher -- that's a confirmed signal. I manage a rotating schedule of before-and-after photos, seasonal service posts, and special offers so your profile stays active.
Q&A monitoring
Unanswered questions on your GBP tell Google you're not engaged. I monitor every Q&A and respond within 24 hours, including the ones competitors post to redirect traffic.
Insight analysis
How customers find you, what they search for, where they call from -- GBP Insights contains data most contractors never look at. I review it monthly and adjust strategy based on what the numbers say.
Who needs this
This matters for every trade.
The same problem crosses every trade. If you're not in the Map Pack, you're losing calls to contractors who do worse work but rank higher.
Don't see your trade? I'm open to working with all home service contractors. Call or text (479) 380-8626.
Three ways to work with me.
Pick the level of involvement that fits where you are.
- Do it yourself with the right tools.
- Work with me on strategy.
- Hand it off completely.
Do it yourself.
You know your business better than anyone. DIY Pro gives you the audit results, the tools, and a clear priority-ordered checklist. Then it gets out of your way.
One job pays for a whole year.
Full audit report
Every section of your local SEO scored and explained: your Google profile, reviews, directory listings, on-page, technical, competitors, and AI visibility.
Rank tracking
See exactly where you stand in the Map Pack across your entire service area, every trade and neighborhood that matters.
Google profile monitoring
Catch Google Business Profile issues before they cost you rankings: unclaimed edits, missing categories, flagged photos, and more.
Directory listing management
Find and fix your name, address, and phone number across top directories. One wrong address is enough to suppress your entire local presence.
Review monitoring
Track volume, velocity, response rate, and recency: the four signals Google uses to gauge your reputation.
Monthly re-audit
Your local SEO shifts as you make fixes and competitors move. A fresh audit every month keeps your checklist current.
Done with you.
You or your team handle the execution. I handle the strategy. Every month I review your results and tell you exactly what to do next and why.
Strategy and coaching — you execute.
Monthly strategy call
60 minutes, your agenda. Go through your results, talk through what moved, and build your action plan for the next 30 days.
Direct access
Questions come up. Email me directly between calls and get a straight answer, not a form response, not a ticket.
Custom action plan
Your competitors, your service area, your trade. Built around what's actually working in NWA right now, not a template.
Accountability
Knowing what to fix is one thing. Knowing what order it compounds is what actually moves rankings. I tell you exactly what to tackle.
Everything in DIY Pro
Full dashboard, rank tracking, directory listing management, Google profile monitoring, and review monitoring, all included.
Done for you.
Hand over the keys. While you're out on jobs, I'm making sure your next customer can find you. Your job is to answer the phone. I'll make sure it rings.
No contracts. Cancel anytime.
Google Business Profile
Categories, services, attributes, description, photos, Q&A, and posting: everything Google uses to decide if you deserve a Map Pack spot.
Directory listings
I build your presence on the top directories and fix every inconsistency. One wrong address on one site can suppress your rankings.
Website local SEO
Title tags, meta descriptions, structured data, and consistent name/address/phone across your entire site.
Map Pack strategy
I study the contractors above you, identify the gaps, and close them. Ongoing strategic work, not a one-time fix.
Monthly maintenance
Google updates. Competitors make moves. I keep your local SEO current so your rankings don't slip after month one.
Plain-English report
Every month: what changed, what I did, what's next. No dashboards to log into, no jargon to decode.
The plan
Here's exactly what happens next.
Three steps. Then your phone starts ringing with people who are ready to hire.
Run your free audit.
Enter your business name and trade. In 90 seconds you'll see exactly where you stand: your Google Business Profile, your Map Pack position, your reviews, and the specific gaps costing you visibility.
Get a custom action plan.
The audit pulls real data from your Google listing, Map Pack position, citations, and reviews, then generates a prioritized action plan: what to fix, in what order, and why each item affects your ranking.
Start booking more jobs.
Once the fixes are in place, you start showing up when people in your area search for your trade. Pick how to get there: done-for-you, or work through it yourself with the DIY dashboard.
90 seconds. No email or credit card required.
FAQ
What contractors ask about local SEO.
Start here.
Start with the audit. It'll make the decision obvious.
The free audit shows you exactly what's costing you visibility in local search. Once you see the list of fixes -- and how many there are -- you'll know exactly how much help you want. No pressure, no pitch. Just your results.
90 seconds. No email or credit card required.